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Elite Competitions ASA ruling

Updated 12 October 2026 · 2 min read · By Hoardsy

In May 2020 the Advertising Standards Authority upheld every complaint about a prize promotion by Hydro Solutions Fylde Ltd, trading as Elite Competitions. This page sets out what it ruled, with a link to the ruling.

What the ASA found

  • Free entry route. The ad said only “see terms and conditions for free entry method” and did not link to the terms. The ASA found that not prominent enough.
  • Closing date. The date was extended if tickets didn’t sell out. The ASA found unsold tickets were not “unavoidable circumstances outside the control of the advertiser”, even though the extensions were disclosed.
  • Cash alternative. A prize of 70% of ticket sales was “not a reasonable equivalent to the first prize of £10,000”.
  • Response. The ASA also found a breach for unreasonable delay because the advertiser gave no substantive response to its enquiries.

Source: ASA ruling on Hydro Solutions Fylde Ltd, 6 May 2020. The ruling is from 2020 and says nothing about the site’s terms today. Check the current terms before you enter anywhere.

How much does a ticket return today? Our October 2026 payback study measured the prizes against a full sell-out on Elite Competitions and seven other UK sites, with the data to download. See also Elite Competitions compared.

How Hoardsy runs its competitions

  • Closing dates are never extended for slow sales.
  • There’s no minimum number of sales: every end-draw prize and top instant prize is awarded, sold out or not.
  • Every competition page shows its prizes and your chance per ticket before you enter.
  • Every competition can be entered free by post, with the same chances as a paid ticket. See free postal entry.

Keep reading

Last checked 12 October 2026.

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18+, Great Britain only. Free postal entry on every competition.